We’ll work on projects, find out if our favorite domain names are available, and we’ll focus making our content sharable.
Part 1. peer review
This week’s assignments form the basis of your project work tonight:
- Post a draft of your final deliverable for the class, with these components that we have worked on to date:
- refined elevator pitch (should include site goal/audience);
- three personas;
- competitive analysis;
- Note: it’s important that you name be part of the file name of your document!
- The drafts (14 of them) are on DropBox, alpha by first name. If you did not submit a draft, figure out how to help your team member(s) give you feedback.
- Because of the funky nature of breakouts, please use a Forum thread to “chat” if your group contains three people (or use phone/skype/etc). Two folks can use private chat easily if you want to type. IF your partner is not hear tonight, please tell me so that I can put you in a different peer group.
In your groups:
- Review one another’s draft. Ask questions, provide feedback/suggestions.
- At the end of this part of class, post a note to the forum with your take-aways from the peer session.
Here are your groups:
- eCommerce (some sort of product “sale”)
(a) Alyson, Caitlin, Hideo
(b) Jorial, Julia, Sam
- Portfolio :
(a) Ana, Fan, Katie
(b) Laura, Mandy
(a) Barbara, Heather, Issette
(b) JessicaK, Sherry
Part 2. Domain names
- Week 8: by 6 pm Thursday 26 Feb: have two or three ideas for your website domain name
- Discussion: what is a domain name, why do we care, what is their relationship with our web host, and registrars.
- At the end of this part of class, post a note to the forum with your domain name ideas and what you have learned about availability
- Recommended domain registrars
- Avoid: GoDaddy
- Two recommended hosting companies:
Part 3. Social (aka, how to get people to come to/find my website)
What do we mean, which networks are important for me, what are some best practices?
- Creating sharable blog posts (tips/infographic)
- Editorial calendars
- Develop a voice
- Which network(s): Facebook, Flickr, Google+, LinkedIn, Instagram, Pinterest, Twitter (infographic, 2013)
- Monitoring/scheduling: HootSuite, Buffer, Klout, Topsy, NOD3x, GoogleAnalytics/GoogleAdWords
- Best practices (design)
In addition to the reading, we’re working each week on the final projects.
Project assignments for the remainder of the quarter
- Week 9: by 8 am Monday 2 March: post in Moodle Forums a draft of your wireframe – high level / low fidelity / no color
- Week 10: Everyone will give a 3-4 minute presentation (PPT slides, maximum 7 including title/closing slides) on their project. Timed! Please let me know in advance if we will need to have you phone me in order for everyone to hear you. I need your slides by noon that Thursday so that I can get them uploaded to Adobe Connect.
A reminder about milestones, which are designed in a building block fashion to facilitate both development and feedback opportunities. These are assessed on a complete/incomplete scale and are part of the 40% of your points that are allocated to the project.
Based on your project types, here are our groups for our remaining time together; some have sub-grouping to keep the size manageable. See revised pitches. See draft competitor sites (17). See draft personas (only 10).
Examples from other classes
- Competitive analysis – ecommerce
- Competitive analysis – news sites
- Use personas to develop scenarios (a story that details a task) and then use that to compare music (band) sites
Note: competitive analysis requires that you have identified a set of tasks and you try to complete those tasks on each site. Success or failure?
- Free image sources for your website (we’ll talk about creative commons licensing and public domain in week 9)